Not every visitor to a website is actually interested in the products and services offered. Actually, most visitors only view a single page and never return.
Visitor engagement gives you valuable insight in the visiting behavior. For example, visitors that are mainly interested in the job opportunities pages, are probably looking for a job and can be labeled as such.
And visitors that are mainly interested in the product pages of your website can be labeled as “Lead”. You can create multiple labels, which are assigned when visitors show interest in specific pages.
Visitor engagement is a valuable tool in determining if your website reaches your target audience, and also in campaign and channel analysis.
In general, the percentage of visitors that can be regarded as target audience varies between 1% and 30%. Interested to know what the percentage target audience on your website? Sign up for a 30-day free trial.